What Does It Mean To Do Business In The Feminine?

by Cathy on May 15, 2017

It’s been a while and that’s because I’ve been in a kind of hibernation since February.   During that time I’ve been making a pivot in my business and shifting my work.
I’m excited to announce that I am focusing on helping women entrepreneurs to tap into the empowered feminine so they can sell their services with ease and confidence.
What does it mean to tap into the empowered feminine?
It means instead of pushing and trying to make things happen you take inspired action.
It means your decisions are guided by your intuition.
It means you’re doing the work you came to the planet to do–not the thing you think people will pay for.
It means that you know there are people who really need what you do so you do what it takes to let them know you’re out there.
It means your desire to be of service is bigger than your fear of being seen.
It means you’re not out there alone and doing everything yourself.  You have a wolf-pack–a group of women who support each other in business and in life.
It means you allow yourself to receive.
Women thrive on nurturing, connection, and relying on our intuition to guide us.
The truth is that the work-world is still operating from a totally masculine perspective.  So many women are chasing the masculine rewards and ignoring the things that really drive them and give their lives meaning.
I see that most women fall into one of two camps:
They are either in the collapsed feminine—meaning they’re kind of hiding, waiting for people and clients to discover them.  They’re really good at what they do but really bad about putting themselves out there so they’re struggling financially.  I have worked with so many women who do really great work who dread, dread, dread talking about their business or promoting themselves.
The other group are the women who are in man-mode.  Being aggressive, trying to make things happen, and chasing power and money and going against their inner feminine.  I was in this camp for many years and the irony is I didn’t get very far in my business.  I just ended up burning out.
What has happened for me over the course of my seven years in business is that I’ve learned to balance the feminine qualities of receptivity, and aligning with my intention with the masculine qualities of strategy and taking action.
I can tell you that doing business from the feminine is a whole different world.
There is a beauty in trusting, following the flow and taking action from inspiration.  Allowing what lights you up and your desire to be of service to lead you as opposed to doing what you think you need to do to grow your business.
I spent years in my head trying to figure out what to do to get more business.  I have two words for to describe that time in my life it: empty and fruitless.
It’s amazing how things can transform when you’re coming from a place of overflow instead of overwhelm.
It’s incredible how much more opportunity is available when you stop pushing.
I have a new relationship with my business and the work I’m doing.  There is so much more joy, freedom, and ease.
And so it’s become my mission to help women to balance their inner masculine and feminine so they can sell their services with ease and confidence and create a business that is not only successful but also nourishes and supports them.
Please note that when I use the words masculine and feminine I’m not referring to men and women specifically but the energy of those respective terms.  There are many men who are operating from the feminine in business (God Bless them!) as well as women who operate in the masculine.  This isn’t about gender bashing just the difference between the paradigms.

Big, Big. Love-

 

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