Secrets To Writing An About Page That Makes You Irresistible To Your Ideal Clients

by Cathy on April 20, 2016

What Should You Put On Your About Page?

Or as I like to say:

What to hold back and what to reveal in your marketing

I was working with a client the other day and she was completely stuck in regard to what content to put on her About page.

It’s hard to talk about ourselves and frankly, no one wants to read a bio when they come to your site to learn more about who you are.

Your About page needs to let them know who you REALLY are.

Not necessarily the hot mess you, but you know, what matters to you, what you live for, what you would die for.

That kind of stuff.

And please for the love of GOD—write your ABOUT page in the first person.

As I’ve said many times, when you’re providing a service and you’re the provider people aren’t buying the service, they’re buying YOU.

We sometimes forget when coming up with content for a website that the most important function of that content is to create a connection.

Not to sell stuff!

Not initially anyway.

I know, shocker, right?

one of the biggest mistakes entrepreneurs who are in the business of helping or self-improvement make is trying to make the sale too soon.

Think about those websites you’ve been on that feel manipulative and salesy.
You know the ones–and you know how you feel after visiting them.

Ewww…

But I Want To Be Seen As An Expert

You can be seen as highly skilled, respected and professional BUT still show your humanity and vulnerability.

As a matter of fact, the more you allow your vulnerability through, the more people want to work with you and be part of your tribe.

If you’re trying to look professional or like a corporation, there’s nothing for the person reading or watching to connect with.

So many entrepreneurs  end up missing the opportunity to touch the heart of the person reading because they’re trying so hard to look professional.

Here’s a Great Place To Start/

Here are some questions that can be used as writing guidelines for your About page:

What brought you to doing this work?
 
What makes you uniquely qualified to do this work?  And I’m not talking about certifications 🙂

How are you different from others who do the same thing?
 
What’s something that hardly anyone knows about you?

What’s your guilty pleasure?

What kind of stuff do you  do in your free time?

Of course you should include your schooling, certifications, number of years of study, famous clients, awards you may have won or anything else that positions you as an expert in your field.

You just don’t want it to be ONLY about that.

Your potential clients need to know you understand their issues and that you get them.

It’s not enough to be passionate about what you do; your passion needs to speak to people in your marketing.

If you’re interested in learning how to create marketing that not only connects but helps your business stand out from all the others in your space, then check out the FREE webinar I’m doing on April 28th called:  Secrets To Creating Powerful Marketing.

Secrets-to-Creating-INvite-Top-Header-1280-x-400

Learn what it takes to create a marketing message that lets potential clients
connect immediately with what you do and makes it a no-brainer for them to hire you.

To register for the FREE webinar, CLICK HERE.

What are some of the things you’ve done with your marketing that have worked for you?
How do you feel about letting yourself be a little more transparent?
Feel free to post in the comments:
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