It’s been a while and that’s because I’ve been in a kind of hibernation since February.   During that time I’ve been making a pivot in my business and shifting my work.
I’m excited to announce that I am focusing on helping women entrepreneurs to tap into the empowered feminine so they can sell their services with ease and confidence.
What does it mean to tap into the empowered feminine?
  • It means instead of pushing and trying to make things happen you take inspired action.
  • It means your decisions are guided by your intuition.
  • It means you’re doing the work you came to the planet to do–not the thing you think people will pay for.
  • It means that you know there are people who really need what you do so you do what it takes to let them know you’re out there.
  • It means your desire to be of service is bigger than your fear of being seen.
  • It means you’re not out there alone and doing everything yourself.  You have a wolf-pack–a group of women who support each other in business and in life.
  • It means you allow yourself to receive.
Women thrive on nurturing, connection, and relying on our intuition to guide us.
The truth is that the work-world is still operating from a totally masculine perspective.  So many women are chasing the masculine rewards and ignoring the things that really drive them and give their lives meaning.
I see that most women fall into one of two camps:
They are either in the collapsed feminine—meaning they’re kind of hiding, waiting for people and clients to discover them.  They’re really good at what they do but really bad about putting themselves out there so they’re struggling financially.  I have worked with so many women who do really great work who dread, dread, dread talking about their business or promoting themselves.
The other group are the women who are in man-mode.  Being aggressive, trying to make things happen, and chasing power and money and going against their inner feminine.  I was in this camp for many years and the irony is I didn’t get very far in my business.  I just ended up burning out.
What has happened for me over the course of my seven years in business is that I’ve learned to balance the feminine qualities of receptivity, and aligning with my intention with the masculine qualities of strategy and taking action.
I can tell you that doing business from the feminine is a whole different world.
There is a beauty in trusting, following the flow and taking action from inspiration.  Allowing what lights you up and your desire to be of service to lead you as opposed to doing what you think you need to do to grow your business.
I spent years in my head trying to figure out what to do to get more business.  I have two words for to describe that time in my life it: empty and fruitless.
It’s amazing how things can transform when you’re coming from a place of overflow instead of overwhelm.
It’s incredible how much more opportunity is available when you stop pushing.
I have a new relationship with my business and the work I’m doing.  There is so much more joy, freedom, and ease.
And so it’s become my mission to help women to balance their inner masculine and feminine so they can sell their services with ease and confidence and create a business that is not only successful but also nourishes and supports them.
Please note that when I use the words masculine and feminine I’m not referring to men and women specifically but the energy of those respective terms.  There are many men who are operating from the feminine in business (God Bless them!) as well as women who operate in the masculine.  This isn’t about gender bashing just the difference between the paradigms.

Big, Big. Love-










How To Do Business In The Fun Zone…

by Cathy on December 9, 2016

As you know, this has been a year of big changes for me.
I ended my 17 year marriage last September and moved to California in July.  It’s hard to believe I’ve only been here six months.  I feel so at home and settled and my life is full of friends, and fun and interesting places.
And of course Malibu.
I try and get there once a week if I can.
And in the midst of all of this, things have been evolving in my business.
Actually there’s been a big, huge, shift.  But it’s the result of years of retraining myself to let go of what I think I should do to make money and instead do what excites me.
The thing that lights me up.
The thing that life has exquisitely prepared me to do.
I’ve had a burning desire to use more video in my business.  And I’ve been talking about doing it for years.
But not just using video—being my crazy, sometimes foul-mouthed audacious self on video.
And I’ve finally taken the plunge.  
Here’s the first of the series that I’ve started on Facebook with my colleague Michelle White Hart (the high priestess of video):
Business in the Fun Zone:   Adventures in Networking
 You can see the video Here:
Michelle and I were thrilled that we had over 500 views on our first video and lots of great engagement.  The best part of it was that we were just talking and kidding around like we always do only this time the camera was on.
We’ll be live every Monday afternoon usually around 3pm Pacific on Facebook.
The videos will be public so all you will need to do is go to Facebook and do a search for my page (Cathy Wilke) and you should be able to see the videos.
I’ll also be putting them here.
It’s the FUN that fuels the machine-
Big Love,










Have you ever been in the situation of wanting to put yourself or your business out there, only to talk yourself out of it because the idea of being rejected felt soul crushing?

I’ve been in that painful place many times.

My typical pattern is to get so inspired by something or someone, get flooded with great ideas,  and then talk about it to a lot of people without taking any action. Eventually my enthusiasm evaporates and the idea falls by the wayside.

About a month ago, I was at a party and I got introduced to someone who is a high profile person in a business that I know nothing about but have started to have an interest in.

I spent most of the evening in a conversation with him about his work which I found totally fascinating.  I asked for his card so that I could go to his website and check out his program.

The next morning I went to the site to take a look around and it was the most confusing, poorly written, visually boring site I’ve been on in a long time.

This person was about to get his own TV show on a major news network where he’ll be giving his expertise and my fear is that his viewers will do just what I did when I went to his site–click away because it’s just too confusing.

Do I Dare?

I was so riveted by his business and have become so interested in his field that I could not deny the impulse to want to help him. He desperately needs a re-branding for his site and I want to be the one to do it.  I understand his message and know just how he needs to position himself.

I started putting together an e-mail and remembered that I’m in the middle of updating my home page which I want to be accurate in case he checks out my site.

It took one week to finish the updates on my site.

For each day that went by, sending the e-mail and working with him felt less and less like a good idea.

Because each day my inner saboteur got louder and louder:

“How rude is that, trying to sell him on your services after meeting him at a party?”

“He is so out of your league, what are you thinking?”

“It’s already after the fact, he probably won’t even remember you.”

Every cell of my being wanted to forget the whole thing.

It would have been so easy to skulk away and pretend it never happened as I had so many times before.

And thought, I have to take a stand for myself and I have to follow through this time.

Inspired Action and Right Alignment

The thing that allowed me to even consider sending the e-mail was my “why.”  I wasn’t approaching him because I was being strategic, I was approaching him because I was excited and interested in what he’s doing and I want to be part of it.

Taking inspired action is such a different feeling than being strategic.

It’s amazing how far unbridled enthusiasm can take you.

The more I realized that not by sending the e-mail I was allowing myself to hide, the more I knew I just had to do it.

And the less it became about his response.

When the day rolled around for me to send the e-mail, I was so ecstatic that I didn’t abandon the idea that I didn’t care if he deleted the e-mail and never even read it.

All that mattered was that I thought enough of myself to send it.

Because my focus was on breaking my usual pattern, I had inadvertently let go of the outcome and in doing so, experienced a soaring freedom I had no idea existed.

And just to seal the deal, right before I sent it, I hit a fly ball back to The Universe by saying: “I hold the intention for the highest outcome of this situation for all involved.”

So whatever happens, will happen.

But the real outcome for me was realizing I’d crossed over from needing a specific result to being able to step up and take a stand for my business and then get the hell out of the way.

I hit the send button and experienced the liberation that comes from not being attached.

Total Freedom.

And about two hours later, here’s what came into my inbox:

Thanks Cathy, I’m interested but swamped
I’ve spoken to others and it’s priority just not the top priority as I’ll need time to get settled etc.
so let’s stay in touch and see in a few months
thanks again-

The rest is still unwritten…
















I’m Moving On…

by Cathy on June 23, 2016

Goodbye New York...


I have missed you, my lovelies,

I’ve had a lot of changes in my life over the last few months. The most significant one being the end of my 17 year marriage in September.

I’ve spent the last few months processing my feelings because while it was time for the relationship to come to an end it was still a very difficult thing to do.

The upside of endings is that they’re a window into new beginnings.

Many of you are aware that it has been my dream to live in California.

And now I am finally free to pursue that dream.

I’ll be moving from New York to Los Angeles at the end of this month.

I have fantasized about this for suc

h a long time that a part of me can’t believe it’s really happening.

But it is.

I am starting a new chapter in the place I’ve dreamed of living and I could not be more excited.

What’s been really interesting in this process is telling other people about what I’m doing and seeing their reaction. Whether they’re close friends or someone I just met—they have all had a similar response: they are totally excited for me, think it’s a great idea, and are slightly (some more than others) envious.

It’s that thing about fresh starts…

They’re really seductive.

The other response I’ve gotten across the board is that everyone says how brave it is.

And I believe that’s true.

It’s a huge undertaking to move myself, my dog and my business across the country and if there’s any part of me that wanted to take the easy way out and just not do it or postpone it, all I need to do is think about my 18 year old self and I’m reminded why I have to see this through.

New York City Here I Come

I moved into Manhattan right after I graduated High School to go to college.

I went to NYU and as soon as I stepped foot on that campus, I knew I wanted to get an apartment in the Village. The only problem was that I already had a rent controlled apartment on the Upper East Side.

My limited thinking told me that I wouldn’t be able to find something comparable to the space I had or that I might end up with horrible neighbors and regret giving up my situation.

So I stayed in that apartment on the Upper East Side even though I desperately wanted to live in the village.

I lived there for 18 long years.

I look back now and all I can say is, ‘what was I thinking?’

Why didn’t I just move?

I believe it’s the same reason I stayed in a marriage that was over a long time ago.

Fear of the unknown.

And so, in addition to making this move for all the reasons I want to make it, I’m also doing it for her.

My 18 year old self.

The one who felt stuck and powerless

The one who felt she didn’t have a choice.

The one who thought she just had to accept what life gives you

On Thursday, June 30t, I will load my belongings and my dog into my car and my friend Nanette and I will drive to California.

This dream has been with me for a long time.

“And the time came when the risk of staying tight in a bud was more painful than the risk it took to blossom.” – Anais Nin

The good news is I’m taking you all with me.

I’ll be video taping all of it along with my arrival in the promised land 🙂

I will be sending out the videos that I can upload easily in my newsletters (no guarantee on that one). If you’d like to be sure to join my road trip then friend me on Facebook and you’ll get to see it broadcast on Facebook Live*

What desire are you harboring that you need to say YES to?

Wishing you YESES to all that’s for your highest and best.

Big Love,

*What is Facebook Live?
It’s live streaming video. If we’re friends on FB then my posts will show up in your newsfeed and so will my live videos which means you’ll be able to comment while I’m broadcasting and I’ll be able to talk back to you.

All you need to do is “friend me” and when I’m making a video it will show up in your newsfeed.









Secrets To Writing An About Page That Makes You Irresistible To Your Ideal Clients

April 20, 2016

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When I first started my business, I could not imagine how I would offer the work I do one-on-one in a group setting—much less how I would do it online. In working with over a hundred and fifty coaches, holistic practitioners and other entrepreneurs whose businesses are rooted in giving one on one sessions, I […]

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One of My Biggest Dreams Just Came True

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I was at event a couple of weeks ago where the topic of being vulnerable in business came up and the question of how much is too much to reveal started getting tossed around. I get this question from my clients all the time. A lot of people feel that if they reveal too much […]

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What If Following Your Heart Is A Business Strategy?

July 16, 2015

Have you ever known what you really want to do but buried the idea because you think no one will want it? Or are you running a business that doesn’t feel quite right or just feels like a lot of work? Many of the people that I work with come to me for business coaching […]

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