What Should You Put On Your About Page?

Or as I like to say:

What to hold back and what to reveal in your marketing

I was working with a client the other day and she was completely stuck in regard to what content to put on her About page.

It’s hard to talk about ourselves and frankly, no one wants to read a bio when they come to your site to learn more about who you are.

Your About page needs to let them know who you REALLY are.

Not necessarily the hot mess you, but you know, what matters to you, what you live for, what you would die for.

That kind of stuff.

And please for the love of GOD—write your ABOUT page in the first person.

As I’ve said many times, when you’re providing a service and you’re the provider people aren’t buying the service, they’re buying YOU.

We sometimes forget when coming up with content for a website that the most important function of that content is to create a connection.

Not to sell stuff!

Not initially anyway.

I know, shocker, right?

one of the biggest mistakes entrepreneurs who are in the business of helping or self-improvement make is trying to make the sale too soon.

Think about those websites you’ve been on that feel manipulative and salesy.
You know the ones–and you know how you feel after visiting them.


But I Want To Be Seen As An Expert

You can be seen as highly skilled, respected and professional BUT still show your humanity and vulnerability.

As a matter of fact, the more you allow your vulnerability through, the more people want to work with you and be part of your tribe.

If you’re trying to look professional or like a corporation, there’s nothing for the person reading or watching to connect with.

So many entrepreneurs  end up missing the opportunity to touch the heart of the person reading because they’re trying so hard to look professional.

Here’s a Great Place To Start/

Here are some questions that can be used as writing guidelines for your About page:

What brought you to doing this work?
What makes you uniquely qualified to do this work?  And I’m not talking about certifications 🙂

How are you different from others who do the same thing?
What’s something that hardly anyone knows about you?

What’s your guilty pleasure?

What kind of stuff do you  do in your free time?

Of course you should include your schooling, certifications, number of years of study, famous clients, awards you may have won or anything else that positions you as an expert in your field.

You just don’t want it to be ONLY about that.

Your potential clients need to know you understand their issues and that you get them.

It’s not enough to be passionate about what you do; your passion needs to speak to people in your marketing.

If you’re interested in learning how to create marketing that not only connects but helps your business stand out from all the others in your space, then check out the FREE webinar I’m doing on April 28th called:  Secrets To Creating Powerful Marketing.


Learn what it takes to create a marketing message that lets potential clients
connect immediately with what you do and makes it a no-brainer for them to hire you.

To register for the FREE webinar, CLICK HERE.

What are some of the things you’ve done with your marketing that have worked for you?
How do you feel about letting yourself be a little more transparent?
Feel free to post in the comments:


When I first started my business, I could not imagine how I would offer the work I do one-on-one in a group setting—much less how I would do it online. In working with over a hundred and fifty coaches, holistic practitioners and other entrepreneurs whose businesses are rooted in giving one on one sessions, I see a lot of people come up against this same block.

Once I was able to see how the things I did over and over again with my clients could be turned into information they could consume either through group training calls or templates it changed my perspective completely. I realized I could automate those things and then work one-on-one to check in with them and coach on the things that were specific to their situation.

Moving to this model has really helped me to avoid the burn out I was headed for by having a business that only offered one-on-one programs.

Where I ran into an issue was the technical part of how to get the moving parts of an online course to work. I felt overwhelmed and intimidated by the technology.

Luckily…I found Petra Mayer.

Petra is someone who helps coaches and those who provide a service to create their online programs. She walks entrepreneurs through each step of the process—from how to structure and set up your program to choosing the right platform to deliver the information, to all of the e-mail sequences that need to be set up when you launch a program.

Basically every thing you’d need to get your online program up and running.

I’ve done an interview with Petra about how this process works and you can sign up to see it here:Screen Shot 2016-02-13 at 9.27.19 AM





Grow Your Business With Online Programs

I hope you find it helpful.

I came across this quote the other day and I’d like to share it with you:

We do not believe in ourselves until someone reveals that deep inside us is valuable, worth listening to, worthy of our trust, sacred to our touch.
Once we believe in ourselves we can risk curiosity, wonder, spontaneous delight or any experience that reveals the human spirit.

And I’d like to offer an alternative interpretation—I think the work for every single one of us is coming to the place where WE see that deep inside us is valuable, worth listening to, worthy of our trust and sacred to our touch.

This is the work I have been embarking on for the past few months and I look forward to sharing my experiences with you.
In the meantime, I’d love to hear from you in the comments—questions, thoughts, or just let me know what you’re up to.

Big, Big, Love-




One of My Biggest Dreams Just Came True

by Cathy on January 18, 2016


I am super excited to tell you about a long held dream of mine that recently came true.

I’m getting the opportunity to be part of The Creative Awakening Cruise that’s going to Cozumel, Mexico in February.  I’ll be doing my workshop: Tools To Make a Living Doing What You Love on the trip.

I’m so excited to do this and I also want to share what got me here and what I’ve learned along the way in the hope that if you can relate, it helps you.

The first thing people ask me when I tell them about the cruise is, “How did you get that gig?”

Here’s how it happened:

Besides the fact that I’ve been holding the vision of doing something like this everyday for the last three years I also spoke this vision out loud to friends and colleagues:  “My goal is to be on a plane once a month traveling to awesome places to speak to and inspire entrepreneurs.”

In addition, I’ve done lots and lots of work with various healers and coaches to remove the thoughts and patterns that have been holding me back from having the things I want in my business.

That was an investment that has paid big dividends.

I’ve also successfully done the workshop that I’m doing on the cruise a number of times last year.  So when the opportunity came, I was ready.  I could stand in the fact that I knew I had something to offer.

I have a new saying “fortune favors the prepared.”

All of the above was how I planted the seeds.

Here’s what I didn’t do:

I did not look for trips or cruises like the one I’m going on and try to pitch myself

I did not just wait around and hope someone would offer me an opportunity.

Instead, I followed and inkling and did what I like to call, raising my hand.

I found out about this trip because I was on someone’s e-mail list who is also teaching workshops on the cruise.  When I read through the info, my first thought was, “why isn’t there a cruise for entrepreneurs where I could give a workshop?

Then when I read through the description, I saw there was a workshop being offered on social media and I figured what I offer is in a similar vein so…

I raised my hand and threw my hat in the ring.

I asked the person who sent out the e-mail (who I also know) if I could have an introduction to the cruise organizer.

I spoke with her, told her what I did and asked her if there might be space for my workshop on the trip.

She took some time to do research on me and think it over and got back to me with a yes.

While waiting to hear back from her, I noticed something..

I realized that while I really did want this opportunity, I didn’t feel like I was going to be crushed if I didn’t get it.  And if she said no, I wasn’t going to launch into a story about what my work not being good enough. I understood that it just might not be the right fit.  And most importantly, I knew that there will be other opportunities in the future even though I had no idea where they would come from.

This is a big switch from how I’ve operated in the past.

In the past, I would have had a hard time raising my hand for this opportunity because the possibility of hearing no would have been soul-crushing.

I am thankful that I have moved past that now.

Why am I telling you any of this?
“Between the wish and the thing, life lies waiting.”

After  shutting down my business for almost three months during “The Summer of I Don’t Know” because I was burned out and tired of pushing and getting so little for it, I have been obsessed with finding the place of inspired action.

I no longer create programs or take speaking engagements if I’m not genuinely excited about what I’m doing.

I’ve stopped doing things because I think it’s good for business.

I’ve stopped creating from my head and started creating from my heart.

Once I know what I want to do, THEN I use strategy to fit it into my business model and promote it.

But I no longer create from a logical place.  I did it for years, and it never took me where I thought it would.

Learning to get out of your own way, learning to step out of fear and scarcity (I found out nothing can grow there!) and helping you align with the power that is your passion is exactly what the workshops on the Creative Awakening Cruise are designed to do.

If this speaks to you, please consider joining us.  It would be my great joy to have you there.

And besides you’ll be with a group of like-minded people while sailing to beautiful Cozumel.

The details are HERE

“We have the power, knowledge and equipment to build a world beyond our wonder.

Only loss of nerve can defeat us.

That is all.

A loss of nerve.” – James Dillet Freeman

May 2016 be the year you let your enthusiasm lead the way…
Big Love,






How I Finally Hit 10K A Month In My Business

by Cathy on September 6, 2015

Malibu BeachWow, how things have changed.  Last year at this time, I  stepped away from my business to because of severe burn out so that I could re-think things.  You all read about it HERE.  I let everything go so that I could rest and started from zero in September 2014.  In July of this year, I celebrated a financial milestone I never thought I would hit and had my biggest month ever in  my business.

What a difference a year makes.

When I think about what enabled me to go from total burn out to the biggest success I’ve ever had–there are a number of things.  Some of them had to do with strategy but I think the most important thing was getting rid of what was in my way emotionally and energetically.  And that basically came down to one thing:

the thought that I should be further along than I was in my business.

I stopped fighting the way things were and allowed them to be what they are.  I stopped condemning where I was in my life and in business and that freed up a lot of energy—energy that I used to take the actions that got me to where I am now.

I came into acceptance.

While I knew I wanted more for myself and my business, I came to the place where I could bless where I was and be grateful for my circumstances at the time. Instead of having my gaze fixed on how far is still had to go, I focused on how far I had come.  And I stopped thinking that if I just kept bitching about it, things would magically change.

In fact it was just the opposite.  The negativity only made everything more difficult and painful.

As I’ve said many times before acceptance isn’t the same as resignation.  Acceptance is allowance and as Carl Rogers said in relation to human beings:

“A person won’t change until they feel accepted for who they are.”

The same is true with life circumstances.

My teacher, the brilliant Mark silver used to say:  “you can’t change something if you refuse to accept it, you can’t move from where you’re not.”

In the process of changing my thoughts about my business, I saw that the same pattern—harping on what I didn’t like was also operating in other areas of my life.

I was never too busy to complain about my living situation.

In the course of working with a healer over the winter, I wrote this piece about wanting to be other than where you are.

Maybe you can relate:

I have an incredible unobstructed view of the Hudson River from my bedroom window.
A view that is pretty spectacular..

It recently it occurred to me that I have very little appreciation for my location or this amazing view.  As a matter of fact there are days where I don’t even see the river even though it’s right outside my window.

And that’s because I’m busy being somewhere else.

Instead of gazing out my bedroom window and enjoying what’s right in front of my face, I’m looking at a different water view.  I’m in the other bedroom which is my office staring out a window that looks out onto a busy street with my eyes closed breathing deeply and trying to visualize my happy place.

Here’s what I see in my visualization:

It’s a bright sunny, 80 degree day and I’m driving north on the Pacific Coast Highway in Malibu and right outside the car window is the Pacific Ocean—beautiful… blue.. shimmering…
Every once in a while I can hear a wave crash which is music to my ears.  I take a deep breath to get a whiff of the seaspray—I want all of my senses to experience this place.

You see I’ve always felt my true home was California even though I was born in New York and have lived here my entire life.  For most of the time living in California was a distant dream that I chose to fantasize about instead of trying to make it a reality. but lately, I’m really feeling the pull toward California.

And so you’ll find me at least a couple of times a day in my office with my eyes closed visualizing this drive down the PCH.  And to make the whole experience more concrete and specific, I’ve started seeing myself going to this deli called the Malibu Kitchen and Market–I was there once and I know Id be frequenting it if did in fact live in Malibu.  It would be my place and so therefore has become part of the fantasy because going there says to me:

I live here now.

I play and replay the same scene: We just moved to California, I drive over to Malibu Kitchen to  get my morning coffee and take a seat at one of the tables out side.  I take a deep breath and as I exhale, every shard of unhappiness, tension and fear in my body dissolves and evaporates and I feel myself really land and I think:

I  am finally home.

The wanting to be other than where i am—over

The feeling that I’m not in my right place— over

And I tell myself so that every cell of being hears it:  I can be happy now.

I’m flooded with joy—it just feels too much almost.  Because after all that fantasizing—to actually be here—it’s just incredible!

And I say again to myself–I live here now.

Recently,  there’s an alternate scene that’s started to play out inside my head once I arrive at the Malibu Kitchen

It’s 3 months after we’ve moved there and I’m sitting at Malibu Kitchen and the magic has worn off.  And it  just feels like another place.  and lo and behold, I’m still the same person I was when I left NY with the same issues I had when I lived there. and instead of feeling elated that I’m where I’ve always dreamed of being, all I can think about is :

the 25 pounds I gained when I started my business and what will I do about it .

My business not being  where I want it to be, and on top of it, I don’t really know many people here so I’m lonely.

In *this* visualization I’m wearing the same ugly sweatpants/dirty t-shirt/ no make up/ hair in a ponytail look I’ve been wearing in NY since I started my business.

So now my fear is: What happens if I do finally get to live in Malibu and nothing changes and I don’t feel any different?

As it turns our I’ve already been down that road.

I had a similar situation before I started my business when I was working at my full time job.

The way I like to tell it was that I didn’t take that job of my own free will.  I had to take it because of our financial situation at the time.

I thought I’d be at this job for 6 months and then be able to go back to living my life.  Instead, I ended up being there almost 5 years.  By the 4th year, when I had become a life coach and started my business on the side—I was counting the minutes until I could get out of there even though I had no set date or even any idea when it would happen.

I was so sure that once I quit my job and could work on my business full time it would be the end of the suffering and I would finally be FREE!!!!!

I really wanted to do something that mattered, and I wanted to change people’s lives for the better.

I wanted my work to be meaningful—not just to me but to others.

And like my visualizations with Malibu, I’d envision myself with my business, having the freedom to make my own schedule—having plenty of “me” time to meditate, exercise and do the things I enjoyed all while doing the work I wanted to do and making a big difference in people’s lives.

I could not wait to get out of that job and start my new life.

When I finally quit my job in December 2009 it was like being sprung.  Finally Free.

I’d say I was about 1 1/2 years into my business when it hit me.  “This is NOT what I signed on for.”  This is way harder than I ever imagined.

At least at my job my nights and weekends were my own.

At least at my job I got to the gym every day on my lunch break.

I used to leave work at 5:30- 6:00 at the latest.  In my business at 7:00, I was just starting what I used to refer to as the night shift.

Once I started my business I was lucky if I made it to the gym twice a week.

Because I was working from home, I used to try and save time by not taking a shower and just wearing the same ugly sweatpants and t-shirt every day.

As a matter of fact, I used to sleep in the t-shirt that way, all I had to do was put on the sweat pants when I got up.


I certainly didn’t feel free and I was suffering in a totally different way which felt a lot worse than how I was suffering when I was at my job.

So much for freedom.

I felt like a sweat shop factory worker.

There’s nothing worse than wanting something so badly and finally having it happen only to realize that you’re still miserable.

Boy does that suck…

But it made me realize, like the book title:  wherever you go, there you are.
Because when you’re waiting to be rescued, when you’ve got all your eggs in one basket, when you’re sure there’s a paradise waiting for you somewhere else other than where you are in the moment, you’re not present in your life and most importantly,

You’re missing the NOW.

And sometimes now, this moment right here, is EVERYTHING.

But you can’t have that everything when you’re sure that whatever your soul is craving comes from outside of you or someone else.

Or like me and California, thinking that if you’re just in the right surrounding, life will magically change.

Have you ever heard the saying, “You can put whipped cream on a mud pie but it’s still mud underneath?”

I actually worked with a healer around the issue of moving and she asked me a very powerful question: what is it that you think you’ll have in California that you don’t have here?

Besides never having to wear a down coat again (which does count for a lot since I despise winter and love warm weather) I didn’t really have an answer for her.

And she, being the brilliant person she is then said: “Build the life that you think you will have in Malibu and then take it with you.”

I’d love to give you my easy five step program to being present and living in the now only I don’t have one.

The only thing I can tell you is if there is a situation or circumstance or thing or person that you believe deep down will completely change your life —I would ask you to answer for yourself:  Once I have X, then I’ll have( fill in the blank).

Because it’s never about the circumstance/situation/relationship we’re chasing.

It’s what we think that thing will give us—or as I like to say, the thing under the thing.

I needed to answer this for myself in regard to Malibu–what do I think will happen in my life once i am living in California?

Well, I will be very happy that I’m living near the beach.

I experience a certain ease and happiness in beautiful weather.

And, very important: the thought of never having to wear a down coat again makes me want to jump for joy.

But the big thing that lures me is it’s a chance to start over and leave the past behind.

And that newness, that possibility feels so delicious to me.

It’s a chance to reinvent myself.

A chance for me to bring my best self into my life

And the truth that I don’t want to see is that I don’t need to be living in California to start over, to reinvent myself, or to live in possibility.

I can do that right here and now.

I have a favorite saying:  “Every moment is a fresh start, including this one.”

There have been days when I clung to that statement for dear life.

And I’m ready to live it.

And while it will always be my dream to live in Malibu, it doesn’t mean that being there is an answer to anything.

The amazing life that I think exists there I can start building here, now.

I don’t have to wait to get to California to live the life I want.

In fact, it’s wherever I am because I am the magic.

Not the place, not the weather, not the people.


And the same goes for you.


{ 1 comment }

What To Hold Back And What To Reveal In Your Marketing

August 13, 2015

I was at event a couple of weeks ago where the topic of being vulnerable in business came up and the question of how much is too much to reveal started getting tossed around. I get this question from my clients all the time. A lot of people feel that if they reveal too much […]

Read the full article →

What If Following Your Heart Is A Business Strategy?

July 16, 2015

Have you ever known what you really want to do but buried the idea because you think no one will want it? Or are you running a business that doesn’t feel quite right or just feels like a lot of work? Many of the people that I work with come to me for business coaching […]

Read the full article →

Here’s What’s Been Happening That’s Breaking My Heart

May 9, 2015

Today I’m going to take a detour from our regularly scheduled programming which was originally going to be about launch strategies. There’s something else on my mind that I’d like to share with all of you. It has been my great to joy to have a business that supports the coaching and holistic communities by […]

Read the full article →

I Can’t Stand When People Are Vague

February 8, 2015

You know what really pisses me off? When coaches tell you what to do, but not how to do it. So here’s part two of last week’s topic:  How Much Is Too Much?. And if you weren’t interested in the topic the first time, then you sure don’t need to read this. For everyone else, […]

Read the full article →

How Much Is Too Much?

February 1, 2015

I’ve been doing some speaking lately on my favorite topic of Painless Promotion and I’d like to share some of it with you here. I’ve had many clients come to me after they’ve put together great programs that no one signed up for. They’re usually in despair because they’ve made the assumption that people don’t […]

Read the full article →

What Jeff Daniels Taught Me About Perspective

December 24, 2014

I recently read an article in New York Magazine about the actor Jeff Daniels.  You know, Jeff Daniels, star of the HBO series Newsroom and all around amazing actor? Yes, that Jeff Daniels. I was surprised to learn that prior to starring in Newsroom, he considered his career to be marginal.  Even after lead role […]

Read the full article →