Today I’m going to take a detour from our regularly scheduled programming which was originally going to be about launch strategies.

There’s something else on my mind that I’d like to share with all of you.

It has been my great to joy to have a business that supports the coaching and holistic communities by helping them to create marketing messages, services and programs that speak to the needs of their ideal clients while making them money.

But there is a big WHY behind what I’m doing that I haven’t really expressed. Not that I’ve been keeping it a secret, but I’ve had too many other things that I wanted to use this space for that felt a lot more urgent.

But because of what I’ve witnessed over the last year, my WHY is more urgent than ever.

My strategy for my clients who are working in the healing/self-improvement space has always been to help them to position and package their work so they can get it in front of those who need them desperately but don’t know they exist.

I give them strategies to get physicians, chiropractors and other traditional health care providers as referral partners. I help them to create programs that can be done inside hospitals, rehab centers, and nursing homes.

This has been the only way I know how to fulfill my mission—which is to bridge the gap between alternative healing and western medicine and to make alternative healing modalities part of the medical and corporate systems in this country.

This is why I do what I do.

Why I Can’t Take It Anymore

In January 2014, my father-in-law fell and broke his hip. He was 84 years old at the time. He had surgery to mend the break and then 4 weeks of rehab. When he returned home he still was unable to walk without assistance because the pins in his hip had come loose so he underwent a second surgery which was a partial hip replacement.

After hospitalization and another 4 weeks of rehab, that surgery was also unsuccessful. He got a staph infection in the hip socket so the replacement had to be removed. There was a third surgery that resulted in hip dislocation and now it’s more than a year since he fell and he is awaiting his fourth surgery.

In that time I’ve seen him get weaker and weaker and more and more frightened and frail. They are afraid that even if the surgery goes well, he won’t be able to do the rehab because he is terrified that he will fall again. I believe that his muscles are in spasm because of the fear he’s holding. And because he has been through so much, he’s physically and emotionally drained.

In addition there have been oceans of pain meds and months and months of powerful antibiotics destroying his digestive tract and immune system.

Through all of this, there was never any discussion about his nutrition or supplements to strengthen his bones by any of his doctors. (Big surprise)

And I think…

So much could change if he were to work with a holistic health coach to help him get the nutrition he needs to undergo this next surgery and rehab.

But he and my mother-in-law don’t understand the power of diet and using food as medicine and so don’t see the value of working with a health coach. I tried to have a discussion of giving him green smoothies or green juice which went nowhere. They just aren’t in that world and don’t have the right information.

In my opinion he would benefit tremendously from any kind of energy healing to release the fear he’s been holding and to help him with the stress of the situation.

Again, that’s not something my in-laws understand.

And this kills me.

It is time for the new paradigm of healing to take hold and the only way that’s going to happen is if you know how to use your marketing to educate those who have no idea what your work is but may be in dire need of it.

I am a master at this and have taken hundreds of practitioners and coaches through this process and brought them to clarity.

So I am making this offer to anyone who is reading who’s having a hard time getting out there with their business or who just isn’t getting enough clients.

Because there are thousands of people in situations similar to my father-in-law and they have no idea that there is SO MUCH help out there for them.

Please let me help you.

If you scroll down to the bottom of this page, you will see my free gift:  Claim Your Niche: 6 Keys For Coaches and Holistic Practitioners.  Working with this e-book and meditation is the first step toward making your work understandable to those who need your help.  You will also get my newsletter where I give tools and tips for marketing a holistic business along with news about webinars and courses.

The world needs you and it needs your work.

 

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I Can’t Stand When People Are Vague

by Cathy on February 8, 2015

You know what really pisses me off?

When coaches tell you what to do, but not how to do it.

So here’s part two of last week’s topic:  How Much Is Too Much?.

And if you weren’t interested in the topic the first time, then you sure don’t need to read this.

For everyone else, some more about promoting your offers because it’s an important topic and if it’s not done well, it can kill the success of your program.

Here’s the big mistake so many entrepreneurs make in their business—they don’t take the time to cultivate relationships and offer value to their list on a regular basis so that when they have something to sell, it feels salesey to send e-mails to their list multiple times.

Because then you’re just showing up in their inbox to ask them to buy from you.

And when you’re in a helping or healing service that just doesn’t feel right.

I can’t tell you how many people I see who just use their newsletter when they’re promoting a program.

If you’re marketing correctly—you’re providing value to your audience on a regular basis and when you’re promoting a program, you should still be providing value.

If you write a newsletter with information and takeaways about the topic you’re covering in your program then it shouldn’t feel weird to send it.

You continue to provide value, and have a narrative in all your e-mails about your program.

Your newsletter should offer one of following three things ALWAYS—

education
inspiration
entertainment

If you’ve taken the time to communicate with your list on a regular basis (whether it’s once a week, twice a month or once a month) they don’t mind hearing from you when you’re promoting a program even if the program is not of interest to them.

They know you care about them because you’ve shown them that through your communication.

Here’s the thing that doesn’t work: promoting a paid program on social media.

The strategy I’m giving you here is when you’re doing a small program and only promoting to your list which is a soft-launch.

If you want to go outside your list and are doing a bigger launch, then there’s a different strategy.

And I’ll be going over that in the next newsletter so stay tuned.
Questions, comments?

Let me know what you’re struggling with in terms of promoting your programs in the comments below.

 

 

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How Much Is Too Much?

by Cathy on February 1, 2015

IMG_2536I’ve been doing some speaking lately on my favorite topic of Painless Promotion and I’d like to share some of it with you here.

I’ve had many clients come to me after they’ve put together great programs that no one signed up for. They’re usually in despair because they’ve made the assumption that people don’t want what they’re offering.

If you’ve got a good offer and it’s supported with compelling copy, people still might not buy and there are two reasons for that:

  • Not enough eyeballs have seen it
  • Those people haven’t seen it enough times.

It usually has nothing to do with the content or topic.

It just wasn’t promoted properly.

I have a client—who is like a lot of the people I work with—who offers a service to people that not only helps them but makes a huge difference in their lives. She’s very good at what she does and is a tremendous resource for information about her industry. I have nothing but respect for her.

And yet, she—like a lot of my other clients who are in the helping professions—is very trepidacious about promoting herself. When we started our work together she told me that she was sending her newsletter once a quarter.

“Once a quarter? Really?” I shrieked.

“Well, I’m on lists where I’m getting e-mails once or twice a week from people and it’s just more stuff to read. I don’t want to be the person to clog people’s inboxes —I don’t want to be off putting.

I’ve Heard This A Lot

This is one of the big reasons why a lot of entrepreneurs aren’t successful. They think if they send more than one e-mail about a program that they’re being pushy.

So I asked her, “what do are you afraid is going to happen if you send out a newsletter twice a month or once a week?”

Her answer was that she thinks people will get pissed off.

“And if they get pissed off, then what?”

“They’ll unsubscribe from my list.”

“So you’re assuming that’s going to be their reaction.”

“Yes.”

“But you have no idea if that’s true or not right?”

“Right.”

“So you’re going to base marketing your business on a couple of nameless faceless people on your list who MIGHT behave in a certain way?

I could hear that it was making sense to her. And I continued:

I’m wondering how much of the actions you take to market your business will continue to be based on what you think people might do.

If what you’re doing to market your business is annoying to someone on your list then you don’t need them there.

You only want people on your list who are interested in what you’re putting out and who want to hear from you on a regular basis.

Otherwise what’s the point?

Here’s the thing, if you’ve been staying in relationship with your list over time, offering education, entertainment, or inspiration—then even if they’re not interested in your current offer, hearing from you about it isn’t going to make them unsubscribe.

On the other hand, if you’re only sending stuff out when you’re promoting something—those who aren’t interested might unsubscribe.

Good marketing is nothing more than cultivating a relationship.

And yes, you can also be offering value to your list and still over-promote. I don’t need to get an e-mail every day on the week prior to your launch reminding me to sign-up.

Yes, there is such a thing as overkill.

This is never the problem with the people I work with.

It’s always the opposite.

I notice that those who are really doing something amazing are the ones who have the most difficult time putting their work out there. I understand the vulnerability there, I really do, but I’d like to offer a different perspective. Instead of worrying about how people will react to getting an e-mail about your program or services, I’d like you to think about the following:

There are people out there who are looking for exactly what you do, exactly the way you do it. And if you’re not visible they can’t find you.

People need to see something multiple times before they take action on it.

Information overload. Everyone is so busy that it’s easy to lose track of things. If they’re on your list, they’re interested in what you’re doing and they’re glad you’re reminding them.

If you have something that helps others, then not letting people know about it is actually with holding help from them.
When you’re feeling like you don’t want to put another Facebook update about your program or send that e-mail again to your list, please…

Send It Anyway.

Just remember—your work could be the answer to someone else’s prayers.

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What Jeff Daniels Taught Me About Perspective

by Cathy on December 24, 2014

2014-01-18 11.50.11
Recently I read article in New York Magazine about the actor Jeff Daniels.  You know, Jeff Daniels, star of the HBO series Newsroom and all around amazing actor?
Yes, that Jeff Daniels.
I was surprised to learn that prior to starring in Newsroom, he considered his career to be marginal.  Even after lead role in the movies Terms of Endearment, The Purple Rose of Cairo, Gettysburg, Dumb and Dumber, and Something Wild he’s felt disappointed, exploited and underpaid.
He describes himself as someone who wasn’t sought out for his ability, but used to fill a role.  He accepted $75,000 for his role in Dumb and Dumber while Jim Carrey was paid $7 million.
Really?
How could this amazing artist who is also a celebrity have been feeling so disappointed in the trajectory of his career?
How is it that I see such a different version of him than the one he sees?
And then I thought of the many, many conversations I’d had with friends over the years regarding my business and my life and how I’d been seeing things from the same bizarro perspective as Jeff Daniels.
Totally twisted.
When I was working at my last full-time job, I decided to do my one-woman show because I wanted to feel like that job didn’t own me—I wanted to reconnect to that part of myself.  So I got a director and went through the four week rehearsal process nights and weekends and put on the show.
Afterward, one of my friends said to me “I think you’re amazing and I really envy you.  You’re the only person I know who is disciplined enough to have a day job and still do their art.”
And instead of taking that beautiful compliment, all I could say was, “but I feel like a loser still working at this day job.”
I’ve spent so much time judging myself and it always comes down to the same thought:
You should be further along than you are.
The Buddhist teacher Steven Levine is quoted as saying
“Hell is wanting to be other than where you are.”
There’s a part of me that wants to say that’s a little harsh, but if you’re on a spiritual path, you understand exactly what this means.
It doesn’t mean that you never want more for yourself but instead that you are fully present and appreciative of where you are in any given moment.
It’s about walking in gratitude and seeing everything as a gift–even the difficulties.
I was at a ceremony for the Winter Solstice on Sunday led by a shaman and one of the things she said was:
Don’t be stopped by the place you occupy in life, instead tune into the fire in your belly and let that lead you.
And it made me think, it’s not the place we occupy in life that stops us, but the story we tell ourselves about that place.
It’s how we judge that place and compare ourselves with others that keeps us small, scared, and stuck.
And then we become trapped in the story and it becomes a self-fulfilling prophecy.
When you’re in a soul business–you are the parent and your business is the child.  How will a child thrive if the parent is critical and not accepting?
What story are you telling yourself about your place in the world that isn’t serving you?
What would you need to let it go?
If fear were the biggest illusion and the greatest lie of all time, how would you choose to live your life?  If you knew failure is impossible, what would you do? – Jackson Kiddard
I’m wishing you the same thing I’ll be working on for myself which is not just acceptance of where I am, but appreciation.
Appreciation for all that you’ve done, all that you are, and all that the world has yet to acknowledge.
Don’t wait for the world or circumstances to validate you or  show you appreciation.
Do it for yourself.
Now.
Love,
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The #1 Thing That Stops You From Promoting Your Business

December 19, 2014

Anyone who knows me is very aware that winter is a real struggle for me so I’m on the look out for things to be happy about.  The show that nature puts on every single night outside my bedroom window is pretty amazing.  I’ve made a ritual of going in there at sunset and watching. […]

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How To Come Up With Something That’s Never Been Done Before

September 13, 2014

This is a photo my husband took this summer when we were in Monument Valley. There was something about being in such wide open space that allowed me to let go of anything I was worrying about and just be with the experience. It was the best place to begin the summer of I don’t […]

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What’s The Burning Need To Be Successful Covering Up In Your Life?

September 6, 2014

It never fails—every time I’m fearful about putting something out there, it ends up getting an enormous response. After a long hiatus from my newsletter, I wanted to let people know where I’d been all summer. I was very reluctant to tell the story but I did. Based on what came into my inbox after […]

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The Summer of I Don’t Know

September 4, 2014

Just as many of you are in the midst of vacation, I’m finally returning from an almost 8 week hiatus from my business. I’ve taken this time off to disconnect, get some distance and take a long hard look at where I am and where I see myself going with my business.   I wanted […]

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Are You Missing This Important Branding Strategy?

March 13, 2014

Why Trusting Yourself IS a Business Strategy… We are all at our core deeply creative beings.  Cooking a meal, arranging a closet, taking photos, all of these are engaging our creativity.  Some of us live operate from logic (left-brain) and some of us live from our creative side (right brain), but regardless of what hemisphere […]

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Quit Doing This, It’s Killing Your Business

February 28, 2014

I had a big shift in my business at the end of 2013 and because of it, I’ve had an influx of clients, and opportunities in the last three months without having to put in a lot of effort. OK, I actually put in no effort. No kidding. So what WAS the shift? In my […]

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