Have you ever known what you really want to do but buried the idea because you think no one will want it?
Or are you running a business that doesn’t feel quite right or just feels like a lot of work?
Many of the people that I work with come to me for business coaching but what I’m really doing with them is helping to align their business with their purpose.
Because at some point (usually very early on) their original impulse for the work they wanted to do got thwarted.
I’ve worked with some of the most gifted, intuitive practitioners on their business and I’ve seen them go from being led by their intuition when they do their work to completely abandoning it when it came to working on their business.
Instead of allowing a vision for their work to emerge organically, they tried to figure out in their head what they should do and how they should offer their work.
The key to finding your soul work is to look at your own journey. Especially the things you’ve struggled with. Most especially the things that almost broke you.
That is what prepared you to do the work you’re meant to do.
If you want to get a picture of who your ideal client is, all you need to do is look in the mirror.
99% of the people I work with are the profile of their ideal client. They’re helping others with something they’ve either struggled with themselves or are passionate about because they’ve watched someone close to them go through it.
Life has exquisitely prepared them to do the work they’re meant to do.
But often what stops them from taking that path is they’re convinced that no one will want to pay for the work they want to do—or they need to make money now and have another way to do it, so they talk themselves into doing what feels like the more sensible thing.
What I find is that it’s usually less about the money and more about their own vulnerability.
The fear of being vulnerable and risking criticism and rejection shows up as fear of survival.
They end up doing the thing they think will earn money and burying the thing they know deep down inside that they’re meant for.
They’re convinced nobody will want it, when really they’re just terrified to put it out there because it’s so personal.
And I totally get it.
Ironically, worrying about money or trying to figure out how to make money doesn’t really help you make money. It’s actually the opposite. When you’re worried about money, you’re in survival mode and that cuts you off from your creativity and any and all divine assistance that might be on your path.
What helps you make money is to tap into your genius work and put it out in the world in a way that feels great to you.
The formula followed by all geniuses is: do what you like to do best and do it to the best of your ability.
Success comes as the automatic consequence of aligning one’s life with high power energy patterns.
How Do You Do That?
You do the thing that lights you up.
Or for some of us, you do the thing you’re truly passionate about, the thing you know life has prepared you for even though you’re scared shitless.
Following your passion and having a cause aligns you with your power.
Coming from a place of enthusiasm and inspiration is contagious.
When you’re inspired by the work you’re doing, you inspire others. And when you’re a source of inspiration, people want to be around you.
What Electricity Has To Do With Being On Purpose
When there is an electric current running through a wire, it creates a magnetic field around the wire. The higher the power of the current, the greater magnetic field it generates.
And so it’s the same with human beings. The more passion and joy you have around an activity the more magnetic you become.
Passion and enthusiasm generate power.
When you get to the place where you see how the struggles you’ve been through in your life have prepared you to help others with the same issues your business is aligned with your purpose.
I’ve seen this over and over. Clients stop doing what they think they should do and start doing what they want to do and clients start showing up
Following your heart is a business strategy.
But What About Making a Living?
Don’t get me wrong–it’s not that you don’t have to have systems and structures to get your work out in the world–it’s just that when it comes to claiming the work you’re going to do–deciding what problem you want to solve and who you want to solve it for–that’s an inside job.
When I work with my clients we are either in one of two spaces.
the CREATION space or the STRATEGY space.
The CREATION space is where your dreams and talents and purpose lie.
The CREATION space is where the work you want to do in the world lives
The CREATION space is where the words to describe your work and your mission exist.
STRATEGY space is the actions you take to get your business out there. It’s writing newsletters, networking, creating strategic partnerships, blogging, doing webinars, all the actions you take on behalf of growing your business
You are in your right brain when you are accessing the Creation Space and your left brain when you are accessing the strategy space.
When you are in the CREATION SPACE you don’t allow in questions like:
“Will anyone want to pay for this?”
“What can I do that people will want?”
“What if no one responds?”
“What will my friends/husband/family/anyone whose opinion means something to me think?”
“Will I be able to make a living with this?”
When these thoughts come up and you engage with them, it prevents you from getting access to the work you’re meant to do in the world.
Here’s the thing to remember–when you are in your power–money flows from there.
The goal is to do great work.
The outcome is money.
The big mistake entrepreneurs make is they focus on how to make money as opposed to doing great work.
They’re chasing the outcome instead of focusing on achieving the goal.
The more worried you are about getting clients and making money, the more you get into thinking and strategy and get out of feeling and using your intuition. And you keep getting further and further away from your creativity and it’s your creativity that’s going to make you money. It’s your passion that’s going to draw people to you.
THE MORE YOU CAN BE YOU–THE MORE POWERFUL YOU ARE.
OK so now you might be thinking really, can it just be that easy?
Coming up with a niche, branding and positioning for your business is about listening to your own voice, having the courage to do things your way and not following the herd. And that’s what I help people do. It definitely doesn’t come from trying to figure out what people want or what will sell. Not when you’re in the business of healing, self-help, or transformation.
The big secret to getting your business totally stand out from everyone else’s is to be yourself–completely and unapologetically.
That’s what will support you in being successful. When you’re being yourself and working with who you really feel called to work with and you’re doing your genius work things become effortless. You remove all resistance. Because you’re in the flow.
So the first step is listening to the still small voice inside that’s telling you what you came here to do. So you’ve got to get out of your head and into your heart. Then it’s positioning that work in a way that speaks to those you want to help..
Once you have that foundation in place THEN you can start to listen to your audience (the ones who value what you do and the way you do it) and see what they need.
That’s what I call the second intersection which is the place where the work you love doing and the problem your ideal client is struggling with meet.
The idea that you have to do something that is meaningless to you just to earn a paycheck is old outdated thinking left over from the industrial revolution.
And we all need to let that crap go.
This is a NEW time
WE are creating the new paradigm.
I believe that in the next generation, the idea that someone would take a career path that wasn’t based in their gifts and passions because they thought it was secure will seem as outlandish as bloodletting to cure disease does to us now.
We are here to turn the tide.
Yes. You. Can.