Have you ever known what you really want to do but buried the idea because you think no one will want it?

Or are you running a business that doesn’t feel quite right or just feels like a lot of work?

Many of the people that I work with come to me for business coaching but what I’m really doing with them is helping to align their business with their purpose.

Because at some point (usually very early on) their original impulse for the work they wanted to do got thwarted.

I’ve worked with some of the most gifted, intuitive practitioners on their business and I’ve seen them go from being led by their intuition when they do their work to completely abandoning it when it came to working on their business.

Instead of allowing a vision for their work to emerge organically, they tried to figure out in their head what they should do and how they should offer their work.

The key to finding your soul work is to look at your own journey. Especially the things you’ve struggled with. Most especially the things that almost broke you.

That is what prepared you to do the work you’re meant to do.

If you want to get a picture of who your ideal client is, all you need to do is look in the mirror.

99% of the people I work with are the profile of their ideal client. They’re helping others with something they’ve either struggled with themselves or are passionate about because they’ve watched someone close to them go through it.

Life has exquisitely prepared them to do the work they’re meant to do.

But often what stops them from taking that path is they’re convinced that no one will want to pay for the work they want to do—or they need to make money now and have another way to do it, so they talk themselves into doing what feels like the more sensible thing.

What I find is that it’s usually less about the money and more about their own vulnerability.

The fear of being vulnerable and risking criticism and rejection shows up as fear of survival.
They end up doing the thing they think will earn money and burying the thing they know deep down inside that they’re meant for.

They’re convinced nobody will want it, when really they’re just terrified to put it out there because it’s so personal.

And I totally get it.

Ironically, worrying about money or trying to figure out how to make money doesn’t really help you make money. It’s actually the opposite. When you’re worried about money, you’re in survival mode and that cuts you off from your creativity and any and all divine assistance that might be on your path.

What helps you make money is to tap into your genius work and put it out in the world in a way that feels great to you.

The formula followed by all geniuses is: do what you like to do best and do it to the best of your ability.

Success comes as the automatic consequence of aligning one’s life with high power energy patterns.

How Do You Do That?

You do the thing that lights you up.

Or for some of us, you do the thing you’re truly passionate about, the thing you know life has prepared you for even though you’re scared shitless.

Following your passion and having a cause aligns you with your power.

Coming from a place of enthusiasm and inspiration is contagious.

When you’re inspired by the work you’re doing, you inspire others. And when you’re a source of inspiration, people want to be around you.

What Electricity Has To Do With Being On Purpose

When there is an electric current running through a wire, it creates a magnetic field around the wire. The higher the power of the current, the greater magnetic field it generates.

And so it’s the same with human beings. The more passion and joy you have around an activity the more magnetic you become.

Passion and enthusiasm generate power.

When you get to the place where you see how the struggles you’ve been through in your life have prepared you to help others with the same issues your business is aligned with your purpose.

I’ve seen this over and over. Clients stop doing what they think they should do and start doing what they want to do and clients start showing up

Following your heart is a business strategy.

But What About Making a Living?

Don’t get me wrong–it’s not that you don’t have to have systems and structures to get your work out in the world–it’s just that when it comes to claiming the work you’re going to do–deciding what problem you want to solve and who you want to solve it for–that’s an inside job.

When I work with my clients we are either in one of two spaces.
the CREATION space or the STRATEGY space.

The CREATION space is where your dreams and talents and purpose lie.
The CREATION space is where the work you want to do in the world lives
The CREATION space is where the words to describe your work and your mission exist.

STRATEGY space is the actions you take to get your business out there. It’s writing newsletters, networking, creating strategic partnerships, blogging, doing webinars, all the actions you take on behalf of growing your business
You are in your right brain when you are accessing the Creation Space and your left brain when you are accessing the strategy space.

When you are in the CREATION SPACE you don’t allow in questions like:

“Will anyone want to pay for this?”
“What can I do that people will want?”
“What if no one responds?”
“What will my friends/husband/family/anyone whose opinion means something to me think?”
“Will I be able to make a living with this?”

When these thoughts come up and you engage with them, it prevents you from getting access to the work you’re meant to do in the world.

Here’s the thing to remember–when you are in your power–money flows from there.
The goal is to do great work.
The outcome is money.

The big mistake entrepreneurs make is they focus on how to make money as opposed to doing great work.

They’re chasing the outcome instead of focusing on achieving the goal.

The more worried you are about getting clients and making money, the more you get into thinking and strategy and get out of feeling and using your intuition. And you keep getting further and further away from your creativity and it’s your creativity that’s going to make you money. It’s your passion that’s going to draw people to you.

THE MORE YOU CAN BE YOU–THE MORE POWERFUL YOU ARE.

OK so now you might be thinking really, can it just be that easy?

Coming up with a niche, branding and positioning for your business is about listening to your own voice, having the courage to do things your way and not following the herd. And that’s what I help people do. It definitely doesn’t come from trying to figure out what people want or what will sell. Not when you’re in the business of healing, self-help, or transformation.

The big secret to getting your business totally stand out from everyone else’s is to be yourself–completely and unapologetically.

That’s what will support you in being successful. When you’re being yourself and working with who you really feel called to work with and you’re doing your genius work things become effortless. You remove all resistance. Because you’re in the flow.

So the first step is listening to the still small voice inside that’s telling you what you came here to do. So you’ve got to get out of your head and into your heart. Then it’s positioning that work in a way that speaks to those you want to help..

Once you have that foundation in place THEN you can start to listen to your audience (the ones who value what you do and the way you do it) and see what they need.

That’s what I call the second intersection which is the place where the work you love doing and the problem your ideal client is struggling with meet.

The idea that you have to do something that is meaningless to you just to earn a paycheck is old outdated thinking left over from the industrial revolution.

And we all need to let that crap go.

NOW.

This is a NEW time

WE are creating the new paradigm.

I believe that in the next generation, the idea that someone would take a career path that wasn’t based in their gifts and passions because they thought it was secure will seem as outlandish as bloodletting to cure disease does to us now.

We are here to turn the tide.

Yes. You. Can.
Love,
Cathy

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Today I’m going to take a detour from our regularly scheduled programming which was originally going to be about launch strategies.

There’s something else on my mind that I’d like to share with all of you.

It has been my great to joy to have a business that supports the coaching and holistic communities by helping them to create marketing messages, services and programs that speak to the needs of their ideal clients while making them money.

But there is a big WHY behind what I’m doing that I haven’t really expressed. Not that I’ve been keeping it a secret, but I’ve had too many other things that I wanted to use this space for that felt a lot more urgent.

But because of what I’ve witnessed over the last year, my WHY is more urgent than ever.

My strategy for my clients who are working in the healing/self-improvement space has always been to help them to position and package their work so they can get it in front of those who need them desperately but don’t know they exist.

I give them strategies to get physicians, chiropractors and other traditional health care providers as referral partners. I help them to create programs that can be done inside hospitals, rehab centers, and nursing homes.

This has been the only way I know how to fulfill my mission—which is to bridge the gap between alternative healing and western medicine and to make alternative healing modalities part of the medical and corporate systems in this country.

This is why I do what I do.

Why I Can’t Take It Anymore

In January 2014, my father-in-law fell and broke his hip. He was 84 years old at the time. He had surgery to mend the break and then 4 weeks of rehab. When he returned home he still was unable to walk without assistance because the pins in his hip had come loose so he underwent a second surgery which was a partial hip replacement.

After hospitalization and another 4 weeks of rehab, that surgery was also unsuccessful. He got a staph infection in the hip socket so the replacement had to be removed. There was a third surgery that resulted in hip dislocation and now it’s more than a year since he fell and he is awaiting his fourth surgery.

In that time I’ve seen him get weaker and weaker and more and more frightened and frail. They are afraid that even if the surgery goes well, he won’t be able to do the rehab because he is terrified that he will fall again. I believe that his muscles are in spasm because of the fear he’s holding. And because he has been through so much, he’s physically and emotionally drained.

In addition there have been oceans of pain meds and months and months of powerful antibiotics destroying his digestive tract and immune system.

Through all of this, there was never any discussion about his nutrition or supplements to strengthen his bones by any of his doctors. (Big surprise)

And I think…

So much could change if he were to work with a holistic health coach to help him get the nutrition he needs to undergo this next surgery and rehab.

But he and my mother-in-law don’t understand the power of diet and using food as medicine and so don’t see the value of working with a health coach. I tried to have a discussion of giving him green smoothies or green juice which went nowhere. They just aren’t in that world and don’t have the right information.

In my opinion he would benefit tremendously from any kind of energy healing to release the fear he’s been holding and to help him with the stress of the situation.

Again, that’s not something my in-laws understand.

And this kills me.

It is time for the new paradigm of healing to take hold and the only way that’s going to happen is if you know how to use your marketing to educate those who have no idea what your work is but may be in dire need of it.

I am a master at this and have taken hundreds of practitioners and coaches through this process and brought them to clarity.

So I am making this offer to anyone who is reading who’s having a hard time getting out there with their business or who just isn’t getting enough clients.

Because there are thousands of people in situations similar to my father-in-law and they have no idea that there is SO MUCH help out there for them.

Please let me help you.

If you scroll down to the bottom of this page, you will see my free gift:  Claim Your Niche: 6 Keys For Coaches and Holistic Practitioners.  Working with this e-book and meditation is the first step toward making your work understandable to those who need your help.  You will also get my newsletter where I give tools and tips for marketing a holistic business along with news about webinars and courses.

The world needs you and it needs your work.

 

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I Can’t Stand When People Are Vague

by Cathy on February 8, 2015

You know what really pisses me off?

When coaches tell you what to do, but not how to do it.

So here’s part two of last week’s topic:  How Much Is Too Much?.

And if you weren’t interested in the topic the first time, then you sure don’t need to read this.

For everyone else, some more about promoting your offers because it’s an important topic and if it’s not done well, it can kill the success of your program.

Here’s the big mistake so many entrepreneurs make in their business—they don’t take the time to cultivate relationships and offer value to their list on a regular basis so that when they have something to sell, it feels salesey to send e-mails to their list multiple times.

Because then you’re just showing up in their inbox to ask them to buy from you.

And when you’re in a helping or healing service that just doesn’t feel right.

I can’t tell you how many people I see who just use their newsletter when they’re promoting a program.

If you’re marketing correctly—you’re providing value to your audience on a regular basis and when you’re promoting a program, you should still be providing value.

If you write a newsletter with information and takeaways about the topic you’re covering in your program then it shouldn’t feel weird to send it.

You continue to provide value, and have a narrative in all your e-mails about your program.

Your newsletter should offer one of following three things ALWAYS—

education
inspiration
entertainment

If you’ve taken the time to communicate with your list on a regular basis (whether it’s once a week, twice a month or once a month) they don’t mind hearing from you when you’re promoting a program even if the program is not of interest to them.

They know you care about them because you’ve shown them that through your communication.

Here’s the thing that doesn’t work: promoting a paid program on social media.

The strategy I’m giving you here is when you’re doing a small program and only promoting to your list which is a soft-launch.

If you want to go outside your list and are doing a bigger launch, then there’s a different strategy.

And I’ll be going over that in the next newsletter so stay tuned.
Questions, comments?

Let me know what you’re struggling with in terms of promoting your programs in the comments below.

 

 

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How Much Is Too Much?

by Cathy on February 1, 2015

IMG_2536I’ve been doing some speaking lately on my favorite topic of Painless Promotion and I’d like to share some of it with you here.

I’ve had many clients come to me after they’ve put together great programs that no one signed up for. They’re usually in despair because they’ve made the assumption that people don’t want what they’re offering.

If you’ve got a good offer and it’s supported with compelling copy, people still might not buy and there are two reasons for that:

  • Not enough eyeballs have seen it
  • Those people haven’t seen it enough times.

It usually has nothing to do with the content or topic.

It just wasn’t promoted properly.

I have a client—who is like a lot of the people I work with—who offers a service to people that not only helps them but makes a huge difference in their lives. She’s very good at what she does and is a tremendous resource for information about her industry. I have nothing but respect for her.

And yet, she—like a lot of my other clients who are in the helping professions—is very trepidacious about promoting herself. When we started our work together she told me that she was sending her newsletter once a quarter.

“Once a quarter? Really?” I shrieked.

“Well, I’m on lists where I’m getting e-mails once or twice a week from people and it’s just more stuff to read. I don’t want to be the person to clog people’s inboxes —I don’t want to be off putting.

I’ve Heard This A Lot

This is one of the big reasons why a lot of entrepreneurs aren’t successful. They think if they send more than one e-mail about a program that they’re being pushy.

So I asked her, “what do are you afraid is going to happen if you send out a newsletter twice a month or once a week?”

Her answer was that she thinks people will get pissed off.

“And if they get pissed off, then what?”

“They’ll unsubscribe from my list.”

“So you’re assuming that’s going to be their reaction.”

“Yes.”

“But you have no idea if that’s true or not right?”

“Right.”

“So you’re going to base marketing your business on a couple of nameless faceless people on your list who MIGHT behave in a certain way?

I could hear that it was making sense to her. And I continued:

I’m wondering how much of the actions you take to market your business will continue to be based on what you think people might do.

If what you’re doing to market your business is annoying to someone on your list then you don’t need them there.

You only want people on your list who are interested in what you’re putting out and who want to hear from you on a regular basis.

Otherwise what’s the point?

Here’s the thing, if you’ve been staying in relationship with your list over time, offering education, entertainment, or inspiration—then even if they’re not interested in your current offer, hearing from you about it isn’t going to make them unsubscribe.

On the other hand, if you’re only sending stuff out when you’re promoting something—those who aren’t interested might unsubscribe.

Good marketing is nothing more than cultivating a relationship.

And yes, you can also be offering value to your list and still over-promote. I don’t need to get an e-mail every day on the week prior to your launch reminding me to sign-up.

Yes, there is such a thing as overkill.

This is never the problem with the people I work with.

It’s always the opposite.

I notice that those who are really doing something amazing are the ones who have the most difficult time putting their work out there. I understand the vulnerability there, I really do, but I’d like to offer a different perspective. Instead of worrying about how people will react to getting an e-mail about your program or services, I’d like you to think about the following:

There are people out there who are looking for exactly what you do, exactly the way you do it. And if you’re not visible they can’t find you.

People need to see something multiple times before they take action on it.

Information overload. Everyone is so busy that it’s easy to lose track of things. If they’re on your list, they’re interested in what you’re doing and they’re glad you’re reminding them.

If you have something that helps others, then not letting people know about it is actually with holding help from them.
When you’re feeling like you don’t want to put another Facebook update about your program or send that e-mail again to your list, please…

Send It Anyway.

Just remember—your work could be the answer to someone else’s prayers.

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What Jeff Daniels Taught Me About Perspective

December 24, 2014

Recently I read article in New York Magazine about the actor Jeff Daniels.  You know, Jeff Daniels, star of the HBO series Newsroom and all around amazing actor? Yes, that Jeff Daniels. I was surprised to learn that prior to starring in Newsroom, he considered his career to be marginal.  Even after lead role in […]

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The #1 Thing That Stops You From Promoting Your Business

December 19, 2014

Anyone who knows me is very aware that winter is a real struggle for me so I’m on the look out for things to be happy about.  The show that nature puts on every single night outside my bedroom window is pretty amazing.  I’ve made a ritual of going in there at sunset and watching. […]

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How To Come Up With Something That’s Never Been Done Before

September 13, 2014

This is a photo my husband took this summer when we were in Monument Valley. There was something about being in such wide open space that allowed me to let go of anything I was worrying about and just be with the experience. It was the best place to begin the summer of I don’t […]

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What’s The Burning Need To Be Successful Covering Up In Your Life?

September 6, 2014

It never fails—every time I’m fearful about putting something out there, it ends up getting an enormous response. After a long hiatus from my newsletter, I wanted to let people know where I’d been all summer. I was very reluctant to tell the story but I did. Based on what came into my inbox after […]

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The Summer of I Don’t Know

September 4, 2014

Just as many of you are in the midst of vacation, I’m finally returning from an almost 8 week hiatus from my business. I’ve taken this time off to disconnect, get some distance and take a long hard look at where I am and where I see myself going with my business.   I wanted […]

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Are You Missing This Important Branding Strategy?

March 13, 2014

Why Trusting Yourself IS a Business Strategy… We are all at our core deeply creative beings.  Cooking a meal, arranging a closet, taking photos, all of these are engaging our creativity.  Some of us live operate from logic (left-brain) and some of us live from our creative side (right brain), but regardless of what hemisphere […]

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